Nike Airmax are proving to be a front-runner on the main street once more with Nike creating a wide selection of colourways for the Nike Air Max 1 and Nike Air Max 90, known as the 'Air Max III' before the change of the millennium. As they appeal to a variety of individuals, the selection of Nike-Air Max running shoes over the years has been extremely popular. The Nike-Air Max was first launched in 1987, since then Nike have issued several pairs like the Engineered Net and Airmax OG in 2013. Since 87' the original visible Air unit which provides its name to the Air Max has been held by the Air Max. That is visible in the side of the midsole on most versions and has ensured that the Nike Air Max trainer is unmistakable. Many brands have tried to emulate this sneaker that was renowned but neglected to get relaxation and the style that undeniably Nike.